Ehomaki

Ehōmaki (恵方巻, "lucky direction roll") is a roll composed of 7 ingredients considered to be lucky.
Ehōmaki are often eaten on setsubun in Japan.

Setsubun ("seasonal division") is a festival held on February 3 or 4, one day before the start of spring according to the Japanese lunar calendar.
Roasted soybeans (called "fortune beans" (福豆 fuku mame) are thrown either out the door or at a member of the family wearing an Oni (demon or ogre) mask, while the people say "Demons out! Luck in!" (鬼は外! 福は内! Oni wa soto! Fuku wa uchi!) and slam the door. (From Wikipedia)
But I don't do such thing on that day though.

The typical ingredients include kanpyō, egg, eel, and shiitake mushrooms.
People usually eat the ehōmaki while facing the direction considered to be auspicious that year.
I bought this seafood based Ehomaki from Circle K for 398yen.
Quite nice!!